Project Complete

The Central Coast was part of the NSW Government’s $30 million Safer Cities Program, which was aimed at improving the perceptions of safety for women, girls, and gender-diverse people in public spaces around transport hubs.

Working in partnership with Transport for NSW (TfNSW), Central Coast Council (Council) received $1 million to develop and pilot demonstration projects for women, girls, and gender-diverse people to experience improved perceptions of safety on our streets, in parklands, and around public transport hubs.

Gosford CBD was chosen as the location for the Central Coast Safer Cities: Her Way Project, as Gosford is considered by the Central Coast community as a city that can be perceived as unsafe. The transport hub and a one-kilometre radius were the focal points for the interventions trialled.

Council asked the community to join a unique human-centered co-design process, which championed the community's voice to identify problems and suggest demonstration projects that would test how we might make public spaces feel safer.

During a two-month period between 1 May and 30 June 2023 Council engaged with the Central Coast community to ask how we can improve perceptions of safety in Gosford.

Safer Cities: Her Way

Consultation

An overarching project governance team was established early in the project, with Council as the lead agency and a steering committee with representatives from key Council business units, NSW Police, NSW Health and NSW Trains. Meetings took place monthly to ensure engagement with community, focus groups, and other key stakeholders was undertaken in a genuine way and delivery of the project was planned to meet all objectives.

Two community surveys were conducted, one pre-intervention and one post-intervention to gauge perceptions of safety and an interactive map was utilised to gather data and commentary on specific locations within Gosford. Council received a total of 2981 survey responses and 539 interactive map comments.

A series of walkshops were also conducted with our community. These consisted of one high school walkshop, two pre-intervention day walks, two pre-intervention night walks, one co-design session, and one post-intervention afternoon and evening walk, with a total of 45 local women and girls.

These were followed by a co-design workshop with 30 community members, 20 key stakeholders, and Council staff to help us identify temporary public space improvements and two co-design workshops with the local high school.

A community and stakeholder information session was also conducted following the workshops to loop back to the community on what the interventions would be. This was attended by 30 people.

Between 1 March and 30 June 2023 we asked the community how we can improve perceptions of safety in Gosford. We encouraged everyone to get involved and be a part of this exciting project by:

  • Reading the project information and FAQs on this page
  • Sharing experiences in our community survey (now closed)
  • Showing us places where you have felt safe or not safe and why, on our interactive map (see community comments)

We used the learnings of the survey and interactive map to inform walking workshops and focus groups. We are excited about the ways in which the richness of 3,500 community responses, 30+ in person experiences and 136,000 pieces of data can be incorporated into our ongoing strategies and plans.

Interventions

A series of interventions were co-designed with our community and stakeholders and delivered between October 2023 – June 2024. We went back out to the community to test the impact of these interventions earlier this year. The results then informed a case study which was submitted back to Transport for NSW.

The data revealed three key themes affecting perceptions of safety (vision, beautification, and activation) and three main areas that the community believed needed attention (Burns Place Park, Kibble Park, and the broader Gosford CBD).

We are delivering the following pilot initiatives based on what the community told us would make them feel safer when moving throughout the Gosford CBD such as lighting, public art, wayfinding, and events including six weeks of ‘Good Times Summer’ activations and weekly night markets! Additionally, Burns Place Park and William St will undergo a quick refresh.

safer cities her way

Results

Safer Cities: Her Way Interventions

Next Steps

A report to finalise and evaluate the Safer Cities: Her Way project was considered by Council at its meeting held on Tuesday, 27 August 2024. Council noted the outcomes, learnings and opportunities from the Safer Cities: Her Way Project for inclusion into future plans and strategies for Council - you can view the minutes here.

Future Opportunities

The recent vegetation clearance at Burns Place Park marks a significant milestone in enhancing the site's accessibility and safety for community use. This effort has transformed the area, making it more inviting and secure for all visitors. The initial success sets a strong foundation for future improvements, with Council poised to build on these gains through a forthcoming Development Application which will include repaving pathways to ensure they are safe and accessible for all, repairing retaining walls, and restoring the heritage archway, thereby reinforcing the park's historical significance. Additionally, minor but impactful enhancements such as landscaping, improved lighting, and new fencing are planned. These upgrades will not only beautify the park but also enhance safety and usability. These efforts will ensure that Burns Place Park remains a cherished and safe environment for recreation and leisure, reflecting both its historical importance and modern community needs.

Public Art was identified as a key community focus as a result of the feedback from the Safer Cities: Her Way program. Council is currently working to develop a Public Art Plan, which will aim to provide a framework for both Council and community to develop ephemeral, temporary and permanent public art opportunities on the Central Coast. A recently completed survey further highlighted the importance of public art to support our local artists and enhance spaces, experiences, and community connections across the region.

Another opportunity identified was the need to continue investing in ongoing event activations in Gosford CBD, particularly ones that target the night-time economy. As a result, the Council is investing in using Gosford CBD as a case study for live music driving the night-time economy and using the findings to develop a Live Music Plan. The council will be retesting perceptions of safety during these live music events/activations late in 2024.

There were 10 different business units of Council and over 30 individual staff involved in the planning and delivery of the project, with collaboration and partnerships underpinning its success.

It was awarded Highly Commended for Partnerships and Collaboration at the Local Government Professionals Australia Excellence Awards in 2024, recognising the unique and successful path taken in human centered co-design to establish successful partnerships both internally and externally with stakeholders.

The temporary wayfinding interventions will form part of a future permanent solution for wayfinding and changing community behaviour as they move through Gosford, particularly from the station to the stadium. We have seen that activating Burns Place Park will drive pedestrians into the park and then down the main street, which further enhances promotion of local businesses.

Many of the lighting and public art interventions are permanent, and the success of the installations will be shared with Council’s Placemaking and Art & Culture teams for consideration into future works at other locations.